Problem:

The Robinson girls were in need of a logo and website reflecting their business and brand identity. They are two sisters occupying the real estate investment space looking for a professional, fun and refined web design to bring them into the modern world. Since there was no existing website, there was no helpful user flow or conversion paths to revise.

After assessing their business, it was time to incorporate stronger branding initiatives, an online presence, logo development and web design, placing emphasis on their call to action.

Solution:

I served as a business consultant and UI designer emphasizing the importance of an online presence, shaping their target audience and conducting initial primary competitive research. UX research was not in the scope or budget of this project so I worked to ensure we were inline with industry standards and overall business objectives. I collaborated with the Robinson girls to gain clarity of their long term business goals to craft a sweet and concise story for their customer base. Next, I created a brand style kit, developed the logo then constructed the content hierarchy for the website. This was a heavy UI based project but still wanted to ensure good user flow, optimal ease of information finding and clear CTA’s.