Hi! I’m Jessica Elizabeth, MBA

UX content strategist prioritizing business goals and consumer needs. Delivering the right story, to the correct audience, strengthening customer engagement while increasing the bottom line is the end game.

Conceive, Create, Connect, Convert!

About Me (Short story)


I’m a bilingual UX content strategist with an MBA in marketing. I have over 10 years experience in the digital (and print) marketing and content strategy space.

In 2015, I graduated with an MBA in marketing to strengthen and leverage my love for marketing, branding and creative design. Ultimately, I founded a b2b marketing agency, providing tailor made creative solutions. Bigger picture, the goal is to bridge the gap between where businesses are and where they want to be.

Eager to add an additional tool to my belt, I completed a rigorous UX boot camp to develop my technical skills, consumer thinking and product design. This now allows me to approach business processes with product design thinking.

  • Identifying business solutions from a wholistic approach.

  • Providing creative direction for strategic content creation, web design, branding and marketing materials.

  • Assist businesses in gaining a stronger understanding of their target audience to create useful and memorable experiences through storytelling, design and branding.

 

Testimonials



“Jessica is the Oliva Pope to my business.”

— DeShaun C. (Owner of Dare to Have Hair)



“I love my logo! It was exactly what I was looking for ”

— Rena S. (Owner of Rena’s Pharmacy)



“Jessica treats your business like her business, she works hard and produces amazing products

— Kevin A. (Owner of Allen House Studios)



“I took my business from someone else. Emailed them and told them I didn’t need the design from them anymore because they were taking entirely took long to respond and Jessica had already got it done”.

— Greg M. (Owner of 1st State Aerial)

If my mind can conceive it & my heart can believe it-then I can achieve it - Muhammad Ali

Portfolio Projects

 

Grocery Pal Case Study

ROLE: UX/UI Designer & UX Researcher

END TO END APP DESIGN

A new company is looking to start a lifestyle business. They want an end to end app design to represent the business concept created.

 
 

Skyline Airlines Case Study

ROLE: UX/UI Designer & UX Researcher

END TO END RESPONSIVE DESIGN

Skyline Airlines is an airline company looking for responsive designs for travel searches, bookings and other important features a traveler finds useful when booking travel.

 
 

Mirror Case Study

ROLE: UX/UI Designer & UX Researcher

END TO END RESPONSIVE DESIGN

Mirror is a retail company in need of an e-commerce website and application designed for it’s shoppers to purchase products online and increase overall sales goals.

 
 

Instagram Case Study

ROLE: UX/UI Designer & UX Researcher

ADD ON FEATURE TO EXISTING APP

Instagram is looking for an added feature that will keep its users engaged and coming back to use the platform. A hybrid between what users want and what will help the business to continue growing.

UX Writing Challenge Examples

Role: UX Content Strategist

UX Writing Challenge Prompts

A compilation of UX writing challenges